There is still much to achieve towards gender equality in corporate, public and non-profit sectors. Achieving gender equality is important because all people who identify anywhere on a gender spectrum share equal legal rights and because it is just in a fair society. Creating workplace equality is also important from a business perspective as it is linked to:

  • Improved productivity and economic growth;
  • Increased organisational performance;
  • Enhanced ability of companies to attract talent and retain employees;
  • Enhanced organisational reputation.


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Women Leading uses group and individual coaching to support and challenge women to take their seat at the leadership table. The program is tailored to each individual’s and organisation’s specific context and needs.

Women Leading programs are supported by the active involvement of line managers and sponsors, which:

  • supports participant involvement;
  • helps set career direction;
  • provides orientation to workplace realities;
  • shares experience via guest speaking;
  • provides debriefing with participants;
  • provides exposure to senior leaders in the organisation.

Participants complete relevant pre and post projects such as relevant reading, completion of the Strengthsfinder Inventory, and ‘Pay it forward’ implementation projects back in the workplace.


The foundation of the work we do is based on developing your strengths. We use the Clifton StrengthsFinder to help participants identify their strengths.

We then work with you to formulate plans to activate your strengths for maximum effect in the workplace and career. Participants find this affirming and empowering experience. Together we look at:

  • The model: The strengths model and how it applies to you, your team and other colleagues;
  • You: your personal talents and strengths;
  • Opportunities: How you can identify and maximise opportunities to develop your leadership from a strengths base.

Group workshops provide a dynamic team environment in which participants learn from and with others. The facilitator introduces stimulus material via PowerPoint, pre-reading and digital media, with suggested follow-up resources provided. We create a relaxed and open environment where people can test their ideas and have informed critical conversations with their peers.

Through 12 modules, we link topics to the experience of participants and take a learner-centered, active approach to facilitation.

This approach guarantees a high level of audience engagement.



Individual coaching develops self awareness of strengths, values and attitudes, as well as identifying  development areas. Coaching provides:

  • a confidential environment in which you are supported and challenged;
  • a platform to fine-tune strengths and explore challenges;
  • the opportunity to communicate your vision and values; 
  • help developing long-term strategies for corporate and individual success, and; 
  • encouragement and affirmation needed to sustain a momentum towards your  goals.

Our exclusive career mapping process and coaching helps leaders plan for their career development and promotion and execute these plans effectively to achieve their career goals.



Participants are asked to prepare for group workshops with reading and reflection.

We source current articles and papers from research providers, including McKinsey and Harvard Business Review, as well as access to insights from academic, industry and professional journals.

Digital media incorporates links and video to provide stimulus and inspiration.

We recommend that participants organise into a peer learning partner system. Having a learning partner means you have someone who can give you a reality check, insights or a boost.

We recommend learning partners meet independently from the structured workshops, with an agreed combination of a coffee meetings, phone contact, video call, or emails as required.

All learning partner relationships evolve in their own way.



  • Participants take ownership of their own career development;
  • Activation of personal strengths for high level performance;
  • Quick wins and progress in the workplace through actionable tools and strategies;
  • Increased confidence to engage and influence people – internal and external;
  • Transformation and self-awareness of strengths, leadership style and potential;
  • Expansion of internal and external networks.


  • Strengthens female representation in the leadership pipeline;
  • The benefits of diversity, which include market alignment, creativity and innovation, and financial performance;
  • Healthy, engaged organisational culture with increased attraction and retention;
  • Reputational and Corporate Social Responsibility gains.


There are still not many women progressing through the ranks. Just one of the reasons for this lack of progress is women’s confidence and knowing when they can go for a promotion. So for the 17 most senior women in Fire & Rescue NSW, we needed to organise coaching and a networking opportunity so they could become empowered. We chose Executive Central because they had a tailored leadership program for women and had delivered the Women Leading programs in similar organisations to ours and it had a good track record for what we needed.

Chief Superintendent Wayne Phillips, Fire & Rescue NSW

As a woman in a mostly male environment, I can be leading men in their sixties and I know it can be a little challenging for them to have a female boss. The Women Leading program reinforced being yourself through its strengths-based leadership approach. Being able to bring the best of you to work allows you to lead effectively. You don’t have to be a man, which is what I’ve always thought to be the case. 

Zena Mehanna, Station Officer, Fire & Rescue NSW

The guidance of Executive Central’s Jane Counsel during the development of our Opportunities for Women program has proved invaluable, as she has successfully engaged key industry sponsors and influencers and created a highly supported industry-wide program. She has proved to be a great asset to our industry and to those who will benefit from the program.

Stephen Hale, Head of Communications and Marketing, Mortgage & Finance Association of Australia

The big take away for me from the Women Leading program was the focus on ‘strengths-based leadership’, that was pretty potent. We got to explore strengths even further, recognising our strengths and how to apply them. I feel it has given me confidence as a leader – that was huge. I also loved the Career Map work. I think that 20 years ago, if someone had sat with me and talked to me about my career map, I would have taken on a leadership role much earlier.

Tracy Spindler, Leading Station Officer, Fire & Rescue NSW


University of Southern Queensland


Executive Central Accredited Executive Coach


“We think that any organisation in the business of performance improvement should absolutely guarantee its own performance. We believe so strongly in the success of our work and stand so firmly by our results that we offer a full or partial service refund if clients don’t see expected returns.”

Rob Balmer, Managing Director, Executive Central

“As a woman in a mostly male environment, I can be leading men in their sixties and I know it can be a little challenging for them to have a female boss. The Women Leading program reinforced being yourself through its strengths-based leadership approach.”

Zena Mehanna, Station Officer, Fire & Rescue NSW
Tracey Spindler

The big take away for me from the Women Leading program was the focus on ‘strengths-based leadership’, that was pretty potent.

Tracy Spindler, Station Officer, Fire & rescue NSW

The training targets the under-representation of Aboriginal people in upper management positions. It challenges self-perceptions and assists participants to realize the skills and abilities they have to offer.

Participant, Aboriginal Leaders and Managers Program, Tranby College

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