Selling — everyone in your organization should be doing it

There’s nothing less productive than a salesperson without any leads. They resort to inefficient cold calling. Yet your company is filled with people who could potentially identify new sales opportunities, if they only knew how.

In this edition of the Executive Central podcast Rob Balmers talks to Phil Dobbie about how to generate new business throughout your company. The obstacle, he suggests, is overcoming peoples aversion to selling.