By creating high-performing teams that are focused on sales, organisations build strong and profitable links with their customers. Businesses that do this well have a dynamic ‘sales culture’. Ultimately, this means they are focused on customer needs and put customers, and potential customers, first.

By delivering on customer needs, businesses create mutually beneficial connections that lead to increased profit, greater efficiencies and engaged, active sales-focused organisations.

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Our sales coaching approach develops long-term, trust-based relationships at a company and personal level and delivers guaranteed, sustained results. Our sales coaches use Executive Central’s exclusive coaching methodology to deliver a range of sales development services for salespeople, sales and marketing teams, and organisations that want to improve their sales culture and increase their profits.

All of our programs draw on cutting edge practice and sales methodology and a suite of content that has been honed over decades of practical sales and sales management experience. We tailor the content and format of programs to suit your needs. What does stay the same is a focus on putting the learning into immediate practice – a true coaching approach.


Our practical coaching programs for groups and individuals develop high-performance sales teams that are engaged in consultative selling practices. Our programs are tailored to your needs and built around the complex skill-sets that current consultative selling requires.

We offer the ADAPTOR® Sales Excellence Program for sales professionals and the LEADER Sales Management System® for sales managers. We undertake an extensive needs analysis to ensure we can tailor content to your business context and needs. Our coaching-based programs are designed for busy people, with minimal time out of the workplace.



Our ADAPTOR® professional sales program teaches a consultative selling process, while simplifying the critical elements to make them easily applicable in practice.


Our LEADER Sales Management System® is for leaders of sales teams. This system ensures you operate with the confidence and knowledge needed to champion sales.

Organisations we’ve worked with in Australia and world-wide
Leaders coached by Executive Central
Cutting-edge sales system modules
Executive Central has been coaching sales teams since 2004

“When we started doing staff engagement surveys we were good, but we wanted to be better. That led to the leadership development we’ve done with Executive Central, and through that, all of our financial results improved over that period and our service levels improved.”

Tony Clark, CEO at National Transport Insurance
Violet Roumeliotis

“Executive Central has added great value to my career. I find I am a far better coach to people that I supervise and to peers in terms of mentoring.Our relationship with Executive Central is a great collaboration and partnership.”

Violet Roumeliotis, CEO at Settlement Services International

“Executive Central’s Coaching Academy is practical and it’s real. You can employ the lessons learned from day one. You don’t have to be an executive coach per se, you can be a leader within your organisation. Coaching Academy gives you tools that you can use when working with your people and be able to say to them: ‘actually, here’s something — a concept or approach — you can use in that situation’.

Tanya Johnson, Executive Manager Talent within People Experience, Suncorp

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Contact us to discuss any of our solutions in Leadership, Strategy, Diversity and Inclusion, Transformation or Sales.