Martin Sparkes

Chief Executive Officer

About

Martin is Executive Central’s Chief Executive Officer, a business growth leader and executive coach with 20 years of experience building, leading and scaling professional services firms across ANZ and APAC. He leads with a clear dual focus: sharpening Executive Central’s go to market strategy, and driving the commercial growth and client relationships needed to scale the business.

Martin’s leadership style is shaped by his Gallup Strengths themes of Individualisation, Strategic, Self-Assurance, Activator and Analytical. In practice, this shows up as a genuine curiosity about what makes each person and team tick, an instinct for spotting the pattern and the path forward, and a bias for turning insight into action, all backed by rigorous, evidence-based thinking.

Across his career, Martin has worked with leaders and teams across virtually every industry, including financial services, telecommunications, technology, health, insurance, government and professional services, giving him a breadth of commercial and cultural context that he brings into every engagement.

Making good use of his emotional intelligence, leadership capability and life experience, Dan is committed to helping people and organisations realise their potential. He inspires and motivates others with his authentic style and interest in human behaviour.

Professional Background

Martin spent nine years as Managing Director of Miller Heiman, leading the business through significant growth and a series of acquisitions ahead of its sale to Korn Ferry. He then continued as a transformation partner at Korn Ferry, working with Tier 1 organisations on sales and customer experience transformations that delivered measurable business outcomes.

Across this journey, Martin has built deep expertise in commercial growth, leadership and coaching – the combination he now brings to Executive Central.

Qualifications

  • First Class Honours, BA Business Studies, University of Portsmouth
  • Accredited in leading global sales and coaching methodologies, including Strategic Selling, SPIN Selling, Large Account Management, Professional Selling Skills and Professional Sales Coaching
  • Further training in adult learning principles, negotiation and influencing
  • Formal training in project and programme management (PRINCE2)

Areas of Expertise

  • Business Growth & Commercial Strategy
  • Executive Coaching & Leadership Development
  • P&L Ownership & Board Partnership
  • Sales Effectiveness & Customer Experience transformation
  • Team Building & High-Performance Culture
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