ADAPTOR® Sales Academy —
Sales Training Program
What is the ADAPTOR® Sales Academy?
The ADAPTOR® Sales Academy is a structured sales training program combining 9 virtual workshops, individual coaching, and 12 months of follow-up support. Built on Executive Central’s ADAPTOR® Professional Sales System, it’s designed for sales teams and leaders who need practical, consultative selling skills rather than generic sales theory.
Who is it for?
- Sales teams whose results have slipped as market conditions have changed
- Sales leaders whose team is struggling to convert a genuine competitive advantage into sales
- Organisations moving from transactional selling to consultative, relationship-led selling
- Teams that need to sell effectively in virtual as well as in-person settings
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What is the ADAPTOR® Professional Sales System?
Are you currently grappling with any of the following challenges?
ADAPTOR® is Executive Central’s sales methodology, focused on turning “active” salespeople into effective ones. It’s built around three questions: the what, how, and why of professional selling — replacing outdated sales tactics with a consultative, client-first approach.
What makes it different from traditional sales training?
- Focuses on genuine client partnership over pitch-and-close tactics
- Built for both in-person and virtual selling environments
- Delivered as a blended program (workshops + coaching + digital tools), not a single seminar
- Available as a multi-organisation cohort or a fully tailored in-house program for larger teams
The ADAPTOR® Sales Academy simplifies the complex, focusing on clarity, agility, and meaningful client relationships. In today’s market, clients demand more than a sales pitch—they want genuine partnerships with trusted advisors who truly understand their needs. Our program equips your team to listen effectively, ask the right questions, and deliver tailored solutions that resonate. By embracing business sales coaching and adopting a values-driven, customer-first mindset, your team will achieve higher conversions while building strong, lasting relationships that drive retention and referral business.
The Sales Academy combines proven theory with practical application in the workplace. The ADAPTOR® system blends interactive group workshops, structured modules, personalised coaching, and detailed online resources to ensure new techniques are quickly embedded and applied to real-world situations. For organisations seeking broader insights, we offer multi-organisation group programs that provide valuable cross-industry perspectives. For larger teams with specific objectives, our in-house programs can be tailored to your unique challenges, ensuring your organisation progresses together, with aligned goals.
Program Inclusions
Orientation Session
9x 2 Hour Virtual Workshops
3x Individual Coaching Sessions
Online Learning Workbook
12 Month ad-hoc Telephone Support
"Forget Me Not" Learning App
- Orientation session: a structured launch covering the ADAPTOR® framework and program roadmap
- 9 x 2-hour virtual workshops: covering professional selling fundamentals, value selling, emotional intelligence, and sales strategy
- 3 x individual coaching sessions: one-on-one coaching with an experienced sales mentor
- Digital e-zine workbook: reference guide with models, methods, and supporting media
- 12 months of ad-hoc phone support: ongoing guidance after the program ends
- “Forget Me Not” learning app: spaced-repetition reminders to embed key concepts
- ECOS emotional intelligence app: a separate tool for building EQ skills relevant to sales
- Sales Excellence Alumni membership: ongoing access to alumni events and follow-up learning
This structured, blended approach ensures you don’t just gain new knowledge—you apply, refine, and embed it seamlessly into your everyday sales process, driving long-term results and sustainable success.
Professional Selling Fundamentals: overcoming common sales misconceptions and applying the “5 Golden Rules” of modern selling
The Value Proposition and How Clients Buy: understanding what drives client buying decisions and positioning as a trusted advisor
Emotionally Intelligent Selling: building self-awareness and adapting communication style to client needs
The Approach: researching opportunities and building a consultative outreach strategy
Discovering Customer Needs: questioning and active listening techniques to surface both stated and hidden needs
Presenting Solutions: tailoring pitches to specific client needs rather than generic feature lists
Sales Negotiations: turning objections into opportunities and dismantling common closing myths
The Sales Voice: securing internal buy-in and removing organisational obstacles to sales success
Driving Sales Organisation Performance: ongoing evaluation, recruitment, and partner-relationship practices
Executive Central has delivered sales and leadership development programs for more than 20 years, built on human-centred thinking and practical, real-world application. Whether you need a multi-organisation cohort or a fully tailored in-house program, the goal is the same: long-term change in how your team sells, not a short-term tactics refresh.
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Frequently asked questions
The core program is delivered as 9 virtual workshops, so teams can participate from anywhere. In-house programs can be tailored for teams that want a different format.
Both. The standard Sales Academy runs as a multi-organisation cohort for cross-industry perspective. Executive Central also offers fully tailored in-house programs for larger teams with specific goals.
Participants get 12 months of ad-hoc phone support, ongoing access to the “Forget Me Not” learning app, and membership in the Sales Excellence Alumni community.
The program is built for both — from people new to sales through to experienced sales leaders looking to modernise their approach.
The true value of industry thought leaders, is not their ability to acquire knowledge, but their willingness to share it.
Ready to discover how our ADAPTOR® Sales Academy can elevate your sales outcomes, strengthen client relationships, and empower your team to succeed in any market conditions? Enquire today!